I think I first met Andy Rodriguez, of Andy Rodriguez Consulting, at the very first ShareASale Think Tank in 2006. I was a bit nervous to meet one of the most successful and knowledgeable people in our industry but Andy immediately made me feel at ease. Since that first Think Tank I have met with him several times and I consider each moment precious. His confidence and positive approach to life is contagious.
Andy is one of the most respected and most successful Outsourced Program Managers (OPM). Just in case you are not familiar with the term, an OPM manages a merchant’s affiliate program, maximizing the performance. The services of a quality OPM add immense value and success to a program, benefiting everyone. Andy Rodriguez offers merchants a free program evaluation, details on his website, Andy Rodriguez Consulting.
Many try to emulate both the style and results of Andy Rodriguez but Andy sets a very high standard. He achieves success while maintaining integrity and strong ethics. For Andy it is not just a style or method of conducting business, it is a way of life. As Andy says “I have been very blessed both personally and career wise. I attribute much of that to serving God and always doing “the right thing”, and taking the high road. It’s the way I was raised and the way I run our business.”
Andy quietly gives to the industry in many ways, sharing knowledge and offering support wherever he can. Back in May when we announced we were planning a meeting to work on the NY affiliate situation, Andy Rodriguez not only stepped forward to help cover the cost of meeting venue, he offered, more importantly, to attend the meeting. We welcomed Andy’s participation because we knew we would get thoughtful and honest feedback. His support and participation at the meeting was an integral part of our success.
A few moments with Andy will show you some of the reasons he is successful; he not only has the knowledge and expertise he also helps others be successful. Andy explains, “After close to 8 years working in the affiliate space, the most important thing I have learned is that in order for me to be successful, I have to help other people become successful. This is not only the basis of performance marketing but the basis of life in general. We are here to serve and help others as much as we can.”
Those are not just words; they are proven with his actions and with results. Andy helps others not for fame, but because he believes he should. It is that very approach that leads to success of everyone. As a result, his programs are usually in the top 100 PowerRank at ShareASale and his affiliates among the most successful. Andy’s approach of helping others succeed has another result that is equally important; the valued partnership or relationship that develops. This relationship is one based on open communication, honesty and integrity benefiting everyone. Andy treats everyone with respect and values each of these relationships.
Andy Rodriguez, proving that ethics and success do go together.