The first Affiliate Day will be held on September 14 2009. Missy Ward and Shawn Collins, co-founders of Affiliate Summit, have organized Affiliate Day for two reasons; to acknowledge the importance of affiliate marketing and to increase awareness. To mark the day there will be several promotions and giveaways including passes to Affiliate Summit West in January 2010. Contact Affiliate Summit if you have a prize you’d like to donate. Entry to win prizes will be simple – tweet on Affiliate Day (9/14) using hash tag affday09 (#affday09) to enter and then random drawings from entries will be conducted on September 18 to yield winners. Find out more information by reading Affiliate Day and AffiliateTip.
The concept of Affiliate Day is a good one. We do however need to expand it beyond our industry to really reap the benefits. We should seize this opportunity to educate and inform those outside of our industry about what we do and how we do it. Of course Twitter will help but why not take it one step further.
Part of the problem with recent legislation is a lack of understanding of what we do and how we do it. From Governors, State Senators and Representative to those that serve on the Federal level, education is the key to fair legislation. All one has to do is read any of the recent quotes from our legislative “leaders” to see how woefully uninformed and uneducated they are about affiliate marketing. Perhaps if they understood that we are involved in advertising and not really sales people or affiliates (as in affiliate companies) they could enact fairer legislation. Perhaps, with education on our industry, they would see the need to address Internet sales tax on the Federal level.
If every one in our industry who has a blog or traditional website (isn’t that all of us?) took the day to write about one aspect of our work wouldn’t that help educate the general public and legislators about what we do? Post the article on your blog, tweet about it. More importantly, get your information out to those outside our industry. Letters to the editor, email/write legislators and if you have contacts use other media to help spread the word. Use your Affiliate Voice to educate!
Put Affiliate Day in front of a larger audience to reap even more rewards.
I already have two articles and emails planned, how about you?